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Cloud Computing

Panel Chair:

Joseph Weinman
Senior Vice President, Telx, USA

What are the typical business considerations in selecting the cloud? What is the typical cost/revenue analysis that might be to decide whether to invest in building an on-demand application? This might include the cost of hosting, people, and other drivers as well as potential revenue based on number of users. This model will lay out a baseline view; subsequent speakers will discuss how the economics of building such apps have changed and key trends in business and technology such as specialized computing, new protocols, and ecosystem evolution.


Date Time Location
Wednesday, 23 May 2012 14:00 – 16:00 Congress Centre


Dean Jacobs
Chief Development Architect, SAP AG, Germany


Joseph Weinman
Senior Vice President, Telx, USA

Title: Insights from the Cloud Abstractions
Abstract: Cloud computing can be examined as an abstract business model and architecture. Joe Weinman, the founder of Cloudonomics and author of Cloudonomics: The Business Value of Cloud Computing, will overview generic cloud strategies, insights and predictions base on examining cloud economics and architecture from the perspective of statistical demand aggregation effects, on-demand resourcing, pay-per-use pricing benefits, and network cost and performance tradeoffs. He will conclude with an introduction to a first attempt at Axiomatic Cloud Theory, which provides a mathematically rigorous foundation for describing cloud infrastructures.


Eric Sedlar
Technical Director, Oracle Labs, USA

Title: The Coming Age of Specialized (Cloud) Computing Systems
Abstract: Today we are generally running cloud systems on the Henry Ford model: you can have any sort of architecture for your cloud computing, as long as it is the same as everybody else's--based on X86 and Ethernet interconnect. A uniform platform allows cloud resources to be fungible and promotes the elasticity of the cloud, improving hardware utilization. However in 2020, as power efficiency becomes more important than hardware costs, we expect that the cloud will be filled with equipment that is the data center equivalent of your mobile devices--based more on hardware & software infrastructure designed together, and specialized for specific application areas rather than the general purpose components we use today.


Peter S. Magnusson
Engineering Director, Google, USA

Title: Key Consequences of the Cloud for Business
Abstract: Thinking of "cloud computing" as equivalent to an electrical utility, focused on the cheap production of a standardized commodity, is akin to calling a car a "motorized horse". What's going on is much more fundamental. We don't use the phrase "personal computer" when we talk about our tablet, smartphone, or set-top box. Nor, beyond 2020, will we be talking about the "cloud". We will be talking about something else entirely, something that today we don't even know what it is. But we know what the contours will be, because we know the main agents will still be humans, and humans don't change much. We know it will be about making money, socializing, being entertained, and 10 billion people struggling for a role and a voice in the first truly planetary medium. It will change our society in a manner like no previous single revolution, instead bringing the incremental revolutions of printing press, telegraphy, photography, telephony, radio, video, computer, cell phone, and internet into a single digital realm. In this talk I'll briefly cover some of the driving forces behind the change, some of the key consequences for business over the next decade, and some thoughts on what lies beyond 2020.


Joseph Bryan Lyles
Program Director, National Science Foundation, USA

Title: Custom Networks, New Protocols: Basis for a New Cloud?
Abstract: The National Science Foundation’s GENI and Future Internet Architecture (FIA) programs provide the basis for imagining incrementally deployable custom networks designed for specific applications and which incorporate new models of integrating computation and communication. In the GENI architecture, multiple service providers integrate into application specific networks via federation. In FIA new networking architectures show promise of improving the usability and security of next generation networks. This talk with describe how these programs are building the components of a new model for cloud computing.


Maurizio Dècina
Professor of Telecommunications, Politecnico di Milano, Italy

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